DiscoverThe Page 2 Podcast: An SEO Podcast🚨 The Collapse of Google News Traffic & Rise of Google Discover | John Shehata on AI, SEO & Publishing
🚨 The Collapse of Google News Traffic & Rise of Google Discover | John Shehata on AI, SEO & Publishing

🚨 The Collapse of Google News Traffic & Rise of Google Discover | John Shehata on AI, SEO & Publishing

Update: 2025-06-23
Share

Description

https://page2pod.com - Β In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehataβ€”former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdashβ€”to unpack how AI and Google Discover are rewriting the rules of news distribution.

John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility.Β 

He reveals why keywords are becoming less relevant, how Google’s personalization and categorization engines actually work, and what publishers must do to surviveβ€”and thriveβ€”in this rapidly evolving ecosystem.

Tune in for actionable strategies on paywalls, content refreshing, newsletter growth, and building AI-resilient newsrooms.

🐍 In This Episode

  • Why Google Discover now drives 65–70% of news trafficβ€”surpassing search
  • How AI Overviews & LLMs answer queries before users even click headlines
  • The rise of entity & category optimization over legacy keyword targeting
  • Data-backed tactics for refreshing evergreen content & choosing which URLs to consolidate
  • Smart paywall strategies: teaser experiences, email-gate funnels & dynamic messaging
  • Building newsletters, apps & tokenized models to future-proof publisher revenue
  • A preview of NESS Conference 2025β€”meet the industry’s top AI & news experts

This is a must-listen for newsrooms, digital marketers, and SEO professionals navigating the shifting landscape of search, traffic, and monetization.

πŸ“Ž Mentioned Links & Resources:Β 


Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

Follow Jon Clark

Β 

CommentsΒ 
In Channel
loading
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

🚨 The Collapse of Google News Traffic & Rise of Google Discover | John Shehata on AI, SEO & Publishing

🚨 The Collapse of Google News Traffic & Rise of Google Discover | John Shehata on AI, SEO & Publishing

John Shehata, Joe DeVita, Jon Clark